The Challenge
Coastal Threads was growing fast—but their operations couldn't keep up. With products listed across Shopify, Amazon, and two seasonal pop-up shops, inventory counts were managed in three separate spreadsheets that were constantly out of sync. Overselling was a weekly occurrence, leading to refund requests and negative reviews.
Order processing was entirely manual. Every morning, the owner spent two hours copying order details from each platform into their shipping software and updating inventory counts by hand. Holiday weekends meant staying up until midnight just to keep fulfillment on track.
The final straw came when a $4,200 bulk order shipped with the wrong items because the Amazon listing hadn't been updated after a pop-up sale. The refund and reshipping cost nearly wiped out that month's margin.
The Solution
We built a centralized inventory hub that syncs stock levels across all three sales channels in real time. When a product sells on Amazon, the Shopify and POS counts update within 60 seconds—eliminating overselling entirely.
Order processing was automated end-to-end: new orders from any channel flow into a unified queue, auto-generate packing slips, trigger shipping label creation, and send tracking notifications to customers. What used to take 2 hours each morning now happens in the background with zero manual input.
We also implemented automated reorder alerts based on rolling 30-day sales velocity, so the owner gets notified before a bestseller runs low—rather than discovering the stockout from a customer complaint.
The Results
What We Implemented
Real-time inventory sync across Shopify, Amazon, and Square POS
Automated order processing and shipping label generation
Unified customer database with purchase history across channels
Automated reorder alerts based on sales velocity
Daily sales and margin reporting dashboard
Automated review request emails triggered 7 days post-delivery
"I used to dread holiday weekends. Now my store runs itself while I'm actually at the beach. Last Black Friday I processed 340 orders without touching a single spreadsheet."
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