Cookie Policy
Last updated: January 3, 2026
Table of Contents
1. What Are Cookies?
- Session Cookies: These are temporary cookies that are deleted when you close your browser. They help websites remember your actions during a single browsing session.
- Persistent Cookies: These cookies remain on your device for a set period or until you manually delete them. They remember your preferences across multiple visits.
- First-Party Cookies: Set directly by our website
- Third-Party Cookies: Set by external services we use (e.g., analytics providers)
2. How We Use Cookies
- Essential Functionality: To ensure our website operates correctly and securely. These cookies are necessary for basic site features like navigation and access to secure areas.
- Performance and Analytics: To understand how visitors interact with our website, which pages are most popular, and how users navigate through our content. This helps us improve our services and user experience.
- User Experience Enhancement: To remember your preferences and settings, such as form data you've entered in our ROI Calculator or Assessment tools, so you don't have to re-enter information.
- Security and Fraud Prevention: To protect our website and users from malicious activity, verify user identity, and prevent unauthorized access.
Important: We do not use your financial data, proprietary business content, or data obtained via Google Restricted Scopes (e.g., Gmail access) for advertising purposes. Our use of third-party analytics (like Google Analytics) is strictly limited to improving app performance and user experience.
3. Types of Cookies We Use
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
| session_id | Maintains your browsing session and keeps you logged in | Strictly Necessary | Session |
| csrf_token | Protects against cross-site request forgery attacks | Strictly Necessary | Session |
| _ga | Google Analytics - distinguishes unique users | Performance | 2 years |
| _gid | Google Analytics - distinguishes users within 24 hours | Performance | 24 hours |
| _gat | Google Analytics - throttles request rate | Performance | 1 minute |
| form_data | Temporarily saves form inputs (ROI Calculator, Assessment) | Functional | 7 days |
| cookie_consent | Stores your cookie preferences and consent choices | Strictly Necessary | 1 year |
| theme_preference | Remembers your visual theme selection (light/dark mode) | Functional | 1 year |
Cookie Categories Explained:
- Strictly Necessary Cookies: These cookies are essential for the website to function and cannot be disabled. They include session management, security tokens, and basic functionality.
- Performance Cookies: These cookies help us understand how visitors use our website by collecting anonymous information about page visits, time spent, and navigation patterns.
- Functional Cookies: These cookies enable enhanced functionality and personalization, such as remembering your form inputs or theme preferences.
4. Third-Party Cookies
- Google Analytics: Provides insights into website traffic and user behavior. View Google's Privacy Policy
Opt-Out Options: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
5. Cookie Duration & Storage
- Session Cookies: These are automatically deleted when you close your web browser. They're used for essential functions like maintaining your login state during a visit.
- Persistent Cookies: These remain on your device for a specified period (ranging from minutes to years) or until you manually delete them. They help us recognize you on return visits.
Viewing Cookies on Your Device: Most web browsers allow you to view cookies stored on your device. Access this through your browser’s settings or developer tools (usually by pressing F12 and navigating to the “Application” or “Storage” tab).
Data Retention: We retain cookie data only as long as necessary for the purposes outlined in this policy. Performance data is typically aggregated and anonymized within 14 months.
6. Managing Your Cookie Preferences
Google Chrome
- Click the three dots menu (⋮) in the top-right corner
- Select "Settings" → "Privacy and security"
- Click "Cookies and other site data"
- Choose your preferred cookie settings
Mozilla Firefox
- Click the menu button (≡) and select "Settings"
- Navigate to "Privacy & Security" on the left
- Under "Cookies and Site Data," adjust your preferences
- Use "Manage Data" to view and delete specific cookies
Safari (macOS)
- Go to Safari menu → "Preferences"
- Click the "Privacy" tab
- Choose "Manage Website Data" to view and remove cookies
- Adjust "Cookies and website data" blocking preferences
Microsoft Edge
- Click the three dots menu (…) in the top-right
- Select "Settings" → "Privacy, search, and services"
- Under "Cookies and site permissions," click "Manage and delete cookies and site data"
- Configure your cookie preferences
Safari (iOS)
- Open the "Settings" app on your iPhone/iPad
- Scroll down and tap "Safari"
- Under "Privacy & Security," toggle "Block All Cookies"
- Or tap "Advanced" → "Website Data" to manage individually
Chrome (Android)
- Open Chrome and tap the three dots menu (⋮)
- Tap "Settings" → "Site settings" → "Cookies"
- Toggle "Cookies" on or off, or choose "Block third-party cookies"
Additional Resources: For more detailed information about managing cookies, visit AboutCookies.org or AllAboutCookies.org.
⚠️ Important Note: Blocking or deleting cookies may impact your experience on our website. Some features, such as the ROI Calculator or Assessment form, may not function properly without cookies enabled. Strictly necessary cookies are required for basic site operation.
7. Global Privacy Control (GPC) & Do Not Track
Global Privacy Control (GPC)
We support the Global Privacy Control (GPC) specification. If you are a resident of California or other applicable jurisdictions and your browser sends a GPC signal, we will treat this as a valid request to opt-out of the "sale" or "sharing" of your personal data for cross-context behavioral advertising.
Do Not Track (DNT)
While we honor the GPC signal as required by law, there is no industry-standard response for the older "Do Not Track" header. Consequently, we may not alter our practices in response to DNT signals unless they are accompanied by a valid GPC signal.
8. Changes to This Cookie Policy
- Updating the "Last updated" date at the top of this policy
- Displaying a prominent notice on our website
- Sending an email notification if you've subscribed to our communications
Material Changes: If we make material changes to how we use cookies (for example, using them for purposes not previously disclosed), we will obtain your consent as required by applicable law.
9. Contact Us
Data Rights Requests (CCPA/CPRA & GDPR)
To exercise your rights under CCPA/CPRA (California) or GDPR (EU), such as the right to opt-out or delete data, please email: [email protected] with the subject line "Data Rights Request".
We will verify your identity and respond to your request within the timeframes required by applicable law (typically 45 days for CCPA/CPRA and 30 days for GDPR).
For general privacy questions, please also review our Privacy Policy, which provides comprehensive information about how we collect, use, and protect your personal data.
Legal Disclaimer: This Cookie Policy is part of and incorporated into our Terms of Service. By using our website, you agree to the use of cookies as described in this policy. This policy should be read in conjunction with our Privacy Policy.
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